Tuesday, May 12, 2009

Communication Revolution

I've heard stories that Indian village farmers can now make more money because, via cellphone, they have better market information. I also remember my friend using his cellphone screen as a flashlight to help us all go down the dark stairs in his apartment building.

Sometimes a technology comes along and crystallizes a cultural moment. Not since Americans and their automobiles in the 1950s, perhaps, have a people and a technology wedded as happily as Indians and their cellphones — small and big, vibrating and tringing, BlackBerry and plain vanilla.

What makes the cellphone special in India? It is partly that India skipped the land-line revolution, making cellphones the first real contact with the outside world for hundreds of millions of people. It is partly that, with few other machines selling so briskly, the cellphone in India is forced variously to be a personal computer, flashlight, camera, stereo, video-game console and day organizer as well. It is partly that India’s relative poverty compels providers to be more creative to survive.

But it is also that the cellphone appeals deeply to the Indian psychology, to the spreading desire for personal space and voice, not in defiance of the family and tribe, but in the chaotic midst of it. [NY Times]



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