Crowd-sourcing

You know that I'm a foodie and this article would have appealed to me anyway, but the thing that really caught my attention is the word "crowd-sourcing". I guess that's the verb for how a wiki is created. I would say that evolutionary improvement can be made through the "crowd-sourcing" of a recipe, but that's not the way to make revolutionary steps or to produce real novelty or innovation. So, what do you think of the word? And what do you think of the process it describes?

AS the digital age seeps into the kitchen, it’s time to reconsider whether too many cooks spoil the broth.

Crowd-sourcing recipes — corralling a group of strangers on the Internet to create and edit a bank of recipes — is gaining popularity and investors.

The idea is that a thousand cooks can come up with a better recipe than any single chef.

Some cooks argue that the collective process strips recipes of their personality and their provenance. But backers believe they are creating a new authority for cooking: the Wikipedia of recipes. [NYTimes.com]