Thursday, August 6, 2009

China's new work groups

Spurred by the unlikely success of a factory-turned-art-space in Beijing called 798 and a desire to diversify the economy, cities across China are converting dozens of abandoned factories into art galleries, industrial-chic office space, and entertainment destinations. Many that aren't yet repurposing old industrial sites are drawing up plans – motivated by hope of profits or fear of criticism from higher-ups for failing to follow the latest trends in city development.

"China's investing heavily in the knowledge worker writ large, and this has become another part of that investment," says Eugenie Birch, chair of the University of Pennsylvania's Department of City and Regional Planning. "And when China does something, it does it at full force."

The 'creative industry' concept, born overseas in the mid-1990s, took hold here a few years ago, when government leaders began referringto it in speeches and planning documents.

Projects are springing up across China, from Shenzhen to Hangzhou to Chengdu. They aim to attract artists, architects, photographers, designers, and advertising firms – the core of what China has labeled "the creative industry." Beijing has more than 20 such districts, and Shanghai more than 70, though not all are factory conversions.

The Yangcheng project, conceived two years ago, is one of at least seven large-scale projects in Guangzhou under construction, with varying degrees of official support. They include a former plastics factory and a shipping warehouse. All offer cheap rent and cavernous workshops.

"We've been opening up our economy for so many years, and it's all been so fast, but it's reached a level where we need to change our development strategy," says a spokeswoman for one of the city's larger creative industry zone projects, who cited company policy against speaking with foreign media in requesting anonymity. "The whole economy has to change to develop this higher-level work." [Christian Science Monitor]

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